TV channel "Ukraine"

TV channel "Ukraine" is the country's leading national channel aimed at a broad audience. Women dominate the audience profile. According to the results of the first half of 2021, the TV channel "Ukraine," as well as the last six years in a row, confidently holds the championship among the TOP-6 national channels.

The TV channel "Ukraine" in April 2020 is 96.5% of all households in Ukraine.

The air channel presents a varied and valuable for watching informational, social, and resonant programs, entertainment shows, movies, and TV series.

The channels also broadcast daytime, prime-time, and evening news programs Segodnya News. This program is 24 hours of total immersion in the information space of Ukraine and the world. Daily television news releases, analytical weekly, website segodnya.ua and digital segment. The synergy of these platforms makes Segodnya News the biggest information brand the whole country trusts.

The channel "Ukraine" successfully develops international content distribution: its programs and series are available in more than 100 territories.