initia events, founded in 1997, is a full-service event management company. It is a results-driven agency that organizes turn-key events, such as b2b meetings, corporate roll-outs, road shows, award ceremonies, product and media launches, as well as one-off services, such as event creative concept and design, production and event promotion.
Minister for Foreign Affairs of Sweden (2006-2014); Prime Minister of Sweden (1991-1994) , 14th YES Annual Meeting, 2017
«The West was misreading Russia. But Russia was also misreading Ukraine. Because when Russia invaded Crimea and Donbas, it expected Ukraine to collapse. But it did not happen. Ukraine got together instead of dividing.»