YES was founded in July 2004 in Yalta, when Victor Pinchuk invited some 30 European leaders to debate the future of Ukraine and the EU. At the conference, participants agreed to join forces and create a collective initiative to support Ukraine’s EU accession. Until 2013, the YES Annual Meetings were held in the historic Livadia Palace in Yalta, Crimea in order to transform the place where Europe was divided at the 1945 Yalta Conference into a venue for uniting a wider Europe. After the annexation of Crimea by the Russian Federation, the YES Annual Meetings moved to Ukrainian capital Kyiv, where it is hosted at the Mystetskyi Arsenal.
Richard Branson
Founder and Chairman, Virgin Group, 9th YES Annual Meeting, 2012
«The problem of capitalism is that it does result in the extreme wealth of a few people. If those people are benevolent people, they’ll use that wealth constructively; they’ll reinvest it and do great things»